Top 10 Mobile Phone Brands in World 2023

In this article, we confidently present a list of the top 10 mobile brands in the world for 2023, based on their latest annual shipments and market share. Mobile phones have become an indispensable part of our lives, and top smartphone brands have transformed the way we use them today. Despite dynamic changes in consumer preferences, these brands continuously innovate and stay ahead of the game. Sales have marginally increased last year, despite the pandemic and other factors. These top smartphone brands witness a massive demand in emerging markets, which drive a significant portion of their sales. Moreover, it’s estimated that by the end of 2023, over 50% of phones will be 5G-ready, which can skyrocket the sales of these phone brands.

Top Mobile Phone Brands Ranking 2023:

The list of the top mobile brands in the world is dominated by Apple, Samsung, Vivo, Oppo, and Xiaomi, followed by Realme, Motorola, Honor, and others. These companies have established themselves as global leaders in the mobile phone industry and offer a vast range of handsets to choose from. Without further ado, here is the definitive list of the top 10 mobile companies in the world as of 2023.

Rank 1. Samsung

Samsung Electronics, a subsidiary of Samsung Group, is a South Korean company that has established its headquarters in Samsung Town. It has been a market leader in the smartphone industry for years and continues to dominate with its cutting-edge technology and innovative features. Samsung’s extensive research and development efforts have enabled it to enhance product capabilities and offer a wide range of smartphones to cater to different budgets and needs. Samsung’s Galaxy range of smartphones is its flagship line and is popular globally. The latest models in the Galaxy line feature advanced features such as 5G connectivity, high-resolution displays, and multi-camera setups, making them the most sought-after smartphones in the market. Samsung’s smartphones are powered by Android, an added advantage for Android users. In addition to its flagship smartphones, Samsung also produces mid-range and budget smartphones under the Galaxy A and Galaxy M series, providing good performance and features at a more affordable price. Samsung has been a pioneer in the smartphone industry with industry first examples like the foldable smartphone, Galaxy Fold. Its innovations and commitment to quality have made it the top mobile brand in 2023, with a market share of approximately 21% and an impressive 260 million units shipped.

Rank 2. Apple

Established in 1976 by Steve Jobs and Ronald Wayne, Apple is widely recognized for producing high-end iPhones. These smartphones are powered by the iOS operating system, which is developed and maintained by Apple. The iOS features an intuitive interface and user-friendly design, which make the iPhones easy to use and navigate. Additionally, iPhones are known for their premium hardware, which includes high-resolution displays, advanced camera systems, and powerful processors that ensure seamless and efficient performance. Apple is renowned for its ecosystem, which encompasses a wide range of apps and services such as the App Store, iCloud, Apple Music, and Apple Pay. This integration enables a seamless customer experience, and is one of the reasons why Apple is a popular choice among consumers.

The brand has also made significant strides in improving the cameras on its iPhones, equipping them with advanced features such as Night mode, Deep Fusion, and RAW mode, to take high-quality photos and videos. In summary, Apple iPhones are highly regarded for their premium hardware, user-friendly interface, and seamless integration with the Apple ecosystem. This makes them a popular choice among consumers who value quality and innovation in their smartphones. As of 2023, Apple is ranked second in the list of top mobile brands, with approximately 224 million units shipped and a market share of around 18%.

Rank3. Xiaomi

Xiaomi, founded in 2010 by Lei Jun, has made a significant mark in the smartphone industry with its flagship brands, Redmi and Mi series. In a short span of time, Xiaomi has become the 8th largest smartphone manufacturer in the world, competing with the top global mobile brands. The company’s focus on continuous innovation in technology has enabled it to create a strong brand value, while its extensive advertising and marketing strategies, especially in India and China, have helped boost its smartphone sales. With its exclusive Mi and Redmi Series mobile phones, Xiaomi has been able to establish its presence in India, China, Brazil, Singapore, Turkey, and other Asian nations. Xiaomi has shipped around 152 million smartphones in 2022, making it one of the top 10 smartphone companies worldwide. Known as the Apple of China, Xiaomi has claimed the 3rd position in the list of top mobile brands of 2023, with a market share of ~12%.

Rank 4. Oppo  

Founded in 2011, Oppo is a Chinese company that has made a name for itself in the global mobile devices and accessories market. Despite being a relatively new player in the smartphone industry, Oppo has managed to establish a strong brand presence worldwide, catering to both low-end and high-end segments of the market. One of the key factors behind Oppo’s success is its unwavering commitment to quality, which is reflected in its range of smartphones. In addition to its impressive product lineup,

Oppo has also made a strong push into the world of sports marketing. In 2017, the company became the official sponsor of the Indian cricket team, a move that helped to further establish its credibility and presence in the market. As a result of its impressive marketing strategies and commitment to quality, Oppo has emerged as one of the top mobile brands globally, currently ranking 4th with a market share of approximately 10% and having shipped over 118 million units.

Rank 5. Realme

Realme is a mobile brand that was previously a sub-brand of Oppo, but has now become an independent brand since 2018 under the ownership of BBK electronics, which also owns Vivo and Oppo. With over 20 brands in its product line, Realme offers a diverse range of products including mobile phones, TVs, headphones, and smartwatches. Realme has established itself as a leading mobile brand in India and is ranked 6th in the list of top mobile brands for 2023, having shipped over 36 million units with a market share of approximately 3%. It’s interesting to note that Vivo and Oppo, which are also owned by BBK electronics, are siblings of Realme, making it a formidable force in the mobile industry.

Rank 6. Vivo

Huawei, a Chinese smartphone manufacturer founded in 1987, has achieved the title of being the largest smartphone manufacturer in the world. The company has dedicated a significant amount of time and resources to establish innovation centers across the globe, investing 14% of its revenue in R&D in 2016. Huawei’s global presence has expanded to over 170 countries, and it is anticipated to develop its very own operating system, which will reinforce its position in the mobile market even further. Huawei’s focus on innovation and development has enabled it to become a top global mobile phone brand, with a particular emphasis on smartphone photography that allows for the capture of professional-quality images. Despite facing challenges globally, particularly with the US government, Huawei remains among the top 10 mobile brands as of 2023. Although sales have declined by over 70% in 2021, Huawei continues to ship around 30-35 million units, maintaining a market share of approximately 2%.

Rank 7. Motorola (Lenevo)

Motorola is a renowned mobile and smartphone manufacturer that has a global presence and is based out of Illinois in the United States of America. In 2011, Lenovo acquired the mobile division from Motorola Inc, making it a subsidiary of Lenovo. This acquisition provided Motorola with a strong financial backing from its parent company, allowing it to invest heavily in research and development. Innovation is considered one of Motorola’s unique selling points, and it has a strong expertise in smartphones, tablets, smartwatches, and other devices. Motorola has recently launched the Razr brand globally, which has received excellent reviews, particularly for its foldable interface. Although the price point is quite high in India at around USD 150-1400 Rupees, it has established Motorola as a major innovative brand. The company has shipped approximately 35 million units, and its market share is around 3%. Some of the popular phones launched by Motorola include the Moto G, Moto One Series, Moto Razr, and Moto Edge.

Rank 8. Huawei

Established in 1987, Huawei is a Chinese-based smartphone manufacturer that currently holds the top position in the global market. With a keen focus on innovation, Huawei has established several cutting-edge R&D centers around the world. In 2016, the company allocated 14% of its revenue to R&D, a clear indication of its dedication to technological advancement. Huawei has a global presence, operating in more than 170 countries, and plans to develop its own operating system, which further demonstrates its strong position in the mobile market. Huawei’s extensive research and development initiatives have positioned it as one of the world’s top mobile phone brands. The company has set high expectations for smartphone photography, enabling anyone to capture professional-quality images. Despite the significant challenges it has faced globally, particularly with the US administration, Huawei remains the eighth-largest mobile brand as of 2023. Huawei has shipped an estimated 30-35 million units and holds a market share of approximately 2%. The company’s sales have fallen by more than 70% in 2021, but its continued success in the market is a testament to its unwavering commitment to innovation and technological advancement.

Rank 9. Transsion (Techno. Itel)

Transsion, a Chinese smartphone manufacturer, has established a prominent presence in the feature phone market with its Itel brand. In addition to feature phones, Transsion has also launched smartphones such as the Itel Vision series and Techno Spark, among other brands. Itel has emerged as one of the largest brands in the feature phone market, posing a challenge to established brands such as Samsung in both feature phone and smartphone segments. While Transsion has long been a major player in African markets, it has recently emerged as one of the fastest-growing brands in the Indian mobile phone market as well. The estimated shipments for Transsion stand at 30 million, with a market share of approximately 2%.

Rank 10. Honor

Established in 2013, Honor has become a leading brand in the consumer electronics industry, particularly in the manufacturing of smartphones. With a strong workforce of over 10,000 employees, the company boasts one of the most advanced research and development centers in the world. Honor’s global presence spans across more than 100 countries, with its flagship smartphones such as the Honor 10X Lite, Honor X30 and the foldable Honor Magic V being highly sought after for their features, high RAM, memory and top-notch camera technology. These mobile handsets are widely recognized and compete effectively in the global smartphone market. As a brand, Honor is primarily owned by the Chinese state, and its estimated shipments are around 20 million with a market share of 1-2%.